Author: John Partilla

Spending Power & Millennial-Focused Marketing

John PartillaYoung people have incredible spending power.

With approximately 77 million Millennials worldwide, we know that this subgroup is responsible for $1.3 trillion in annual buying power in the U.S., despite only representing 1.4 percent of the population, said Forbes.

For this reason, the ‘social network generation’ is thoughtful, powerful influencers. This demographic swims and breathes in digital spaces, and now how to market to this group could be a valid career move, According to Neilsen.

With that understood, there are some things you should know about this group, including the fact that opinionated informants and eager players are eager to purchase high-end brands.

No point in attempting to trick millennials. They recognize when they’re being targeted. Rather than composing a campaign that’s generic and swollen with cliches or old marketing tricks, review trends and meet them where they are. Understand that they’re interested in the way a brand associated with politics and activism.

They aren’t rich. Millennials may spend a lot of money, but they aren’t the least bit wealthy. They’ve graduated from college with massive amounts of debt, they can’t afford to purchase homes, and they’re frequently in search of the right getaway. Rather than store away thousands for a home, instead they choose to spend their funds on vacations and concerts.

There’s an apparent thirst for knowledge when it comes to Millennials. This group researches EVERYTHING. They don’t pick up a plate or a product without knowing details about others who bought it and how much they enjoyed it. Personal references are incredibly important to this group.

Frequently they steer clear of big brands and opt for the smaller guy. They search the opinions of micro-influencers, and they examine those recommendations for the next big thing.

Customer services, in the form of chat conversations, are all-important. They reach out over Twitter, SnapChat, and other apps, expecting prompt responses –and they take note when a brand isn’t available 24/7 to meet their concerns.

Because of their varied interests, Millennials love when their favorite influencers, brands, or artists collaborate on projects. They search the web on their numerous devices to find updates about the emergence of new entertainment and move on to the next thing if they find unsatisfying results.

With that said, millennials are continually known for their brand loyalty and their interest in social justice. Is there something we forgot about this demographic? What else should marketers know?

Nielsen, Forbes, and Bloomberg were the primary sources for this blog post. 


John Partilla is the CEO of Screenvision, and he’s a veteran of the marketing industry with nearly three decades of experience in a variety of roles.  Please read “John Partilla Named Screenvision CEO,”  “John Partilla: Screenvision Names Exec CEO – Variety,” “Screenvision Taps John Partilla To Be CEO As It Seeks To Rebuild” and his  Screenvision profile to learn more. Also, check out his CrunchbaseTwitter, and LinkedIn.

Boosting Social Engagement On Twitter

When promoting a new film or a line of products, running a contest on one of the most used, well-known social media platforms can no doubt be a daunting task. It’s important to follow some rules to not only successfully promote said product, but also maintain clarity as to what the objective actually entails.

twitter logo

1. Identify a goal: Whether it is increasing followers or having your product featured in shared photos, maintaining a focused goal will help keep you on track and not loose sight of the issue at hand.

2. Prize giving: It is essential to choose a prize that is pertinent to what you’re advertising and what the consumers of your company can actually use. A good tip is to use this step to also try to entice potential consumers while keeping your current consumer base.

3. Select a contest type: Pick a contest that will drive traffic to your landing page in order to increase the overall reach of the target audience.

4. Retweet and Follow: This helps form symbiotic social relationships on twitter than will no doubt attract new followers. Retweets of the contest can act as a source of free marketing that can exponentially grow your user base. Also, sending out tweets prior to the contest actually launching will generate overall hype and buzz to keep people on their toes.

5. Results: Keeping an eye on your statistics and different trends will shed light on how or where you can improve the contest. This way, you can more effectively tackle your next twitter contest.

Click here for more information in order to improve your next contest on Twitter.


John Partilla is the CEO of Screenvision, and he’s a veteran of the marketing industry with nearly three decades of experience in a variety of roles.  Please read “John Partilla Named Screenvision CEO,”  “John Partilla: Screenvision Names Exec CEO – Variety,” “Screenvision Taps John Partilla To Be CEO As It Seeks To Rebuild” and his  Screenvision profile to learn more. Also, check out his CrunchbaseTwitter, and LinkedIn.

A Quick Note on Social Media

Social media is shaping the environment in which everyone does business. The  connectivity between consumer and producer continues to change in this digital landscape, and the trend shows no sign of stopping. But just how impactful has social media become, and what is it affecting as it grows?

John Partilla - Social MediaThe first and most obvious change is marketing techniques that applied in 2005 are no longer effective. With the consumer becoming actively more involved with their brands, businesses must adopt customer relationship and engagement strategies. It’s only through interacting with the consumer through forward facing, viewer friendly marketing materials that you can grab attention, and keep it.

Part of retaining the attention of an average social media user is making content “snackable.” Short, concise, and easy to digest has become the new trend in digital marketing. Gone are the days of long campaigns and commercials. The public wants it memorable, and they want it now, so deliver your message with precision.

With connectivity being the driving force behind the rise of social media, it’s no wonder that the first to mirror this trend in marketing stands to benefit the most. Advertisements are viewed unfavorably because they are interruptions that rarely coincide with the interests of the viewer, but by coupling interactions between groups of like-minded individuals and your product, you allow consumers who share a mutual interest to speak on your behalf.

Brand strategists the world over are exploring different directions to take their companies. With social media bringing consumer personalities to the fore, institutions like Dove and Nike have taken the empowerment approach. By pivoting focus from the individual ego to a larger and more socially conscious message, companies found that people willingly rallied behind their products due to a shared belief in the message.

For a business to stay on the cutting edge, it’s paramount to keep one hand on the pulse of social media. With consumers sharing a platform granting them an unprecedented voice, a business must adapt to work within these changing times, or face being consumed by the rising tide of technology.


John Partilla is the CEO of Screenvision, and he’s a veteran of the marketing industry with nearly three decades of experience in a variety of roles.  Please read “John Partilla Named Screenvision CEO,”  “John Partilla: Screenvision Names Exec CEO – Variety,” “Screenvision Taps John Partilla To Be CEO As It Seeks To Rebuild” and his  Screenvision profile to learn more. Also, check out his CrunchbaseTwitter, and LinkedIn.

Video Advertising to Drive Facebook’s Growth?

According to Seth Fiegerman at Mashable, analysts around the world are excited by the future of the tech giant, Facebook. One analyst noted how the company stands in a unique position given its unparalleled level of targeting and its ability to make this space profitable.

17habrjw3vi70jpgWall Street is currently forecasting Facebook to post earnings as high as forty cents per share and a revenue of more than three billion for Q1 of 2015. These figures would mean that social media behemoth increased revenue upwards of forty percent from year to year. Wall Street’s bullish predictions stem from the company’s continued ability to grow their advertising revenue on mobile devices. This stands in stark contrast to just a few years ago when this aspect of business was considered one Facebook’s weakest. Shyam Patil from Wedbush attributes 70% or more of Facebook’s revenue to their mobile advertising efforts. Total advertising revenue increased by two-thirds in the last quarter.

 

Financial Analysts are also quite excited by the potential of Facebook’s new initiative centered around video advertising. Zuckerberg and company leadership has opted to make video advertisements auto-play, meaning that when the video begins immediately after the page loads. Industry experts expect that major advertisers could increase their efforts in this space and spend less on television. The global television marketing industry is as large as $200 billion. The introduction and continued emphasis on these video advertisements will give Facebook a platform to get a slice of this action. However, only time will tell how this plays out.

Those who are often on Facebook may have noticed in recent months that tech giant has started to prioritize content that is video over other types of media in the newsfeed. Furthermore, Facebook has been discreetly encouraging the site’s community and certain media publications and programs to post their video content on Facebook over other sites in the space such as Vimeo or youtube. Things are certainly looking up for Zuckerberg and his company.


John Partilla is the CEO of Screenvision, and he’s a veteran of the marketing industry with nearly three decades of experience in a variety of roles.  Please read “John Partilla Named Screenvision CEO,”  “John Partilla: Screenvision Names Exec CEO – Variety,” “Screenvision Taps John Partilla To Be CEO As It Seeks To Rebuild” and his  Screenvision profile to learn more. Also, check out his Crunchbase, Twitter, and LinkedIn.