The weekend of November 7th saw ‘Spectre’ open in first place with a $70.40 million debut. ‘The Peanuts Movie’ impressively held onto second with $44.2 million and much further back in third was ‘The Martian’ with $9.1 million.
Even though ‘Spectre’ would seem to have a good opening number, it is well below the expectations of a James Bond installment. The number is 20 percent less than the opening number of $88.36 million, which was the box office start of ‘Skyfall’ in 2012. It’s also a mere four percent over the 2008 James Bond entry ‘Quantam of Solace’. The reviews for ‘Spectre’ were also mixed, so box office watchers doubt the movie will improve much upon its debut. Nevertheless, the next weekend is not expected to have any high-grossing films so ‘Spectre’ might at least continue to lead.
‘The Peanuts Movie’ had a strong opening that generally fulfilled expectations. Compared to other recent animated features such as 2012’s ‘Wreck-It Ralph’ with $49.04 million and 2007’s ‘Alvin and the Chipmunks’ with $44.31 million, ‘The Peanuts Movie’ fell a little short, but not by much. It should be noted that those numbers are also without adjusting for any kind of inflation. However, the positive reviews and success relative to its genre say that ‘The Peanuts Movie’ is likely to hold up much better at the box office.
Though it had led the box office for the previous five weekends, ‘The Martian’ slipped to third with only $9.07 million made over this weekend. It fell about 22.5 percent, but has overall performed quite strongly. It’s on pace to make $200 million domestically thus far, with that total nearly reached in just 38 days.
John Partilla is the CEO of Screenvision, and he’s a veteran of the marketing industry with nearly three decades of experience in a variety of roles. Please read “John Partilla Named Screenvision CEO,” “John Partilla: Screenvision Names Exec CEO – Variety,” “Screenvision Taps John Partilla To Be CEO As It Seeks To Rebuild” and his Screenvision profile to learn more. Also, check out his Crunchbase, Twitter, and LinkedIn.